The Healthcare Marketer

Screen Shot 2013-02-26 at 9.46.54 AMFor the last couple of days I’ve been attending the Physician Strategies Summit (#PSS2013) in Orlando, Florida. One thing I’ve learned is that the physician relations world in general is not highly engaged in social media. Unlike some healthcare marketing conferences, there was not a high volume of people Tweeting during sessions at PSS2013. I believe that is a reflection of the current state of marketing within physician relations. This is one area where hospitals and health systems have been slow to embrace more contemporary marketing tools such as social media and online video. The good new is that there is a huge opportunity to develop marketing programs that are more relevant to today’s social physicians.

Below is the Tweet Report and Twitter Transcript from the Physician Strategies Summit (#PSS2013). Ignore the dates and times for Tweets; I believe that TweetReach’s calendar is malfunctioning. However, the Tweets within the transcript…

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